5 ways to market yourself without marketing yourself

Syedabdullahshah
3 min readJan 1, 2022

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Are you trying to launch a new business? You should learn how to market yourself. To run a business, marketing is the most important feature. Competition in the business world is enhancing day by day, so you need to know how to market yourself to run your business.

A recent study reveals that 27 million Americans are willing to start or run a new business. You must be thinking that money is needed for marketing. But can we market our business without spending money?. Yes, it is possible. Let me tell you some basic tips to market your business without spending money. Here are some ways:

1- Honesty is the best policy

To run your business, you must build trust among people. You can only gain the trust of people by dealing with them, honestly. When you deal with them honestly, in a way you are marketing yourself. Because people get impressed by honesty.

Many businesses run on lies. When they market their products, they exaggerate everything. When people buy them, they get pissed off. So, always speak the truth.

2- Show that you care

Another golden principle of marketing yourself is to always deal with customers with care and kind behaviour. The most important thing is that when customers buy your products, then they will leave reviews good and bad.

The need is that you should take criticism constructively. If someone leaves a bad review, we should try to remove that thing. Also, if someone leaves a good review, thank them.
These things will leave a very good impact on customers, which they never forget. In this way, you will market yourself by satisfying your customers.

3- Respond to everyone who reaches out

Certainly, some people ask stupid questions. Some ask irrelevant questions. You cannot have answers to every kind of these questions.

But you must respond to them. You should acknowledge them, that they reach you out. You should try to settle their query down. This thing will market you. These small tactics can bring bigger results. The results every businessman wants.

4- Over deliver

The best way to market your business is by giving passion, more than required by customers. Nobody talks about the job a person has done according to customers guidelines. 
You should give your 200% to a job. In this way, your customers will become your advertisement. They will tell others about your passion and dedication to your work. This thing will become a source of marketing for your business. All you have to do is to keep your passion high for your work.

5- Share what you learn

Certainly, when you reach a certain level in business, you gain immense experience. Also, there is a lot of struggle behind everything. 
You should share your story with your audience, teach them what you have learned, and tell them about your experience. In this way, they will connect with you. Also, They will connect with you emotionally. You all have heard that sharing is caring.

Conclusion

All the big companies apply these policies and market themselves. The revenue of big companies like Amazon, Delivery Hero and UberEats was up to 13 billion dollars in the US in 2020.
So apparently these things look like they don't affect that much. But simply following these policies, you can market yourself. These things will give your business a brand image. This image once created will market your business.

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